Book jacket design for Tomas Cizek's The Ruse
Counsel to Counsel is a cutting-edge mentoring program created by The Florida Bar. When they hired the firm I work for (Sachs Media) to create all of the branding and collateral for this new initiative, they had a strong vision in mind for the project.
The Florida Bar wanted something that blended together the traditional style of the organizations existing brand and a more modern look that would appeal to new lawyers in the state. Striking this balance turned out to be a fun challenge, and I was able to deliver a full brand package to the client that they loved.
I created an adaptive logo that can work for any application, a strong color palette that complimented their existing brand, and messaging that could help shape the voice and overall tone of the program. All of this was packaged in a design style that is able to be bold and energetic without losing the sense of professionalism and tradition that has made The Florida Bar such a trusted institution.