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My brother has always had a dream of starting a business and selling his incredible home-cooked BBQ. He’s a remarkable cook, and in the last year, he has decided to start gearing up to make this dream a reality.
Naturally, I knew he needed some great branding. I got to work immediately and put together this brand package along with some other assets, all based on the name he came up with — Tallowhassee. I wanted to create something for him that felt like your traditional BBQ restaurant look but with a bit of a modern touch. A brand that will stick in your mind after you see it and will catch your eye if you come across advertising for it on social media.
The result is something that is sleek, bright, and strong while also having room to be playful and laid back. I am excited to see where this dream takes my brother, and I am definitely looking forward to expanding this brand as his vision takes shape.